Jul 06, 2022  
2020-2021 Undergraduate Bulletin 
    
2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

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ISC 491 - INTEGRATED STRATEGIC COMMUNICATION CAMPAIGNS CAPSTONE


College of Communication and Information

Credit(s): 3

An advanced senior capstone course in which students unify strategies and tactics by applying knowledge and skills developed in their research, creative, account management, public relations, and/or direct response and major elective courses. The format for this synthesis requires students to establish strategy, develop, execute, and present a multichannel integrated campaign. Student teams compete for client approval on national, regional, or local accounts.

Prereq: Completion of Major Path and Senior Standing.



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