May 24, 2022  
2020-2021 Undergraduate Bulletin 
    
2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

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COM 326 - COMMUNICATION STRATEGIES FOR PROFESSIONAL EXCELLENCE


College of Communication and Information

Credit(s): 3

Communication Strategies for Professional Excellence introduces students to a variety of technical and business theories and practices designed to be applicable to business communication in the real world. This course is focused on communication strategies to use once the job has been secured, rather than those to get the job (i.e., resume, cover letter, interviewing). Specifically, the course teaches the fundamentals of good business communication, including protocols for writing media notices/releases, marketing copy, business letters, memoranda, electronic mail, thank you notes, apology letters, persuasive messages, and business plans. Throughout these writing assignments, you will also become acquainted with the strategies used by communication professionals such as functions of media, employee, community, government, investor, and consumer relations. In addition, there will be instruction in oral presentation and in depth practice on both an individual and a collaborative basis. Finally, students will also learn tactics for running a business meeting, dealing with organizational conflict, and finding ways to enhance their business communication through technically based media. This course is a Graduation Composition and Communication Requirement (GCCR) course in certain programs, and hence is not likely to be eligible for automatic transfer credit to UK.

Prereq: Upper Division standing in the Communication Major. ADDITIONALLY, completion of all COM BA/BS pre-major requirements. Specifically: COM 101 , COM 249 , COM 252 , CIS 110  or WRD 110 , CIS 111  or WRD 111 .
Approved for Distance Learning.



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