AAD 740 - FUNDRAISING TECHNIQUES

College of Fine Arts

Credits: 3

This course will explore how the development theories examined in AAD 640 Principles of Fundraising are organized into actionable fundraising techniques and products. Students will continue working with their chosen organization from AAD 640 to create the many projects conceived in the strategic development plan. Emphasis will be placed on fundraising device creation, goal setting, case development, the donor- centric communication style, prospect identification, pre-campaign testing, campaign execution, practicing the major gift ask, and donor stewardship devices. The course will also cover how these campaigns are supported by planned giving methods, databases, and web-based applications, as well as related legal and ethical issues.

Prerequisite(s):
Prereq: AAD 640
Approved for Distance Learning.