MGT 530 - SERVICES MARKETING MANAGEMENT

College of Business and Economics

Credits: 3

This course addresses marketing and management issues and problems faced by service organizations. Marketing and management concepts are broadened and applied to the service organizations. Topics related to service quality, the marketing mix, and service delivery are covered.

Prerequisite(s):
Prereq: MKT 300, MGT 301 or department approval.
Approved for Distance Learning.
Crosslisted with: MKT 530