MKT 620 - DIGITAL MARKETING & ANALYTICS

College of Business and Economics

Credits: 3

The course examines digital marketing strategy, implementation and executional considerations for brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Web Analytics is the discipline of analysis that focuses on data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization’s digital system and supporting business processes.

Prerequisite(s):
Prereq: Graduate Standing.
Approved for Distance Learning.