MKT 629 - MARKETING ANALYTICS & DATA VISUALIZATION

College of Business and Economics

Credits: 3

This course is designed to provide students with an understanding of the role of marketing analytics in making key marketing decisions. It covers methods geared towards understanding consumers, such as segmentation, cluster, and customer lifetime value analysis, and those geared towards assessing the effectiveness of the marketing-mix. Besides analyzing data, the class further focuses on skills involving visualizing said data to convey information to marketing decision-makers.

Prerequisite(s):
Prereq: Graduate Standing.
Approved for Distance Learning.