MBA 624 - ENTREPRENEURSHIP AND MANAGEMENT TECHNOLOGY COMMERCIALIZATION

College of Business and Economics

Credits: 3

This course is a broad overview of the technology commercialization process with a hands-on opportunity to learn commercialization skills in a real world environment that combines theory and practice. It is designed to cover the three primary phases of the commercialization process. The Assessment module focuses on customer validation and market research, commercialization pathways, intellectual property, legal entities, strategic partnerships, and the business model canvas. The Business Planning module provides an overview of accounting principles and pro forma statements, business plan elements, management teams and advisory boards, go-to-market strategies, and licensing and royalties. The Capitalization module focuses on funding strategies including federal and state programs, angel investors and venture capital, crowd funding, and introduction to term sheets and valuation methods, and investor presentations. This course will meet twice per week for 2.5 hours each session for a total of eight weeks.

Prerequisite(s):
Prereq: MBA Program Standing.