ISC 491 - INTEGRATED STRATEGIC COMMUNICATION CAMPAIGNS CAPSTONE

College of Communication and Information

Credit(s): 3

An advanced senior capstone course in which students unify strategies and tactics by applying knowledge and skills developed in their research, creative, account management, public relations, and/or direct response and major elective courses. The format for this synthesis requires students to establish strategy, develop, execute, and present a multichannel integrated campaign. Student teams compete for client approval on national, regional, or local accounts.

Senior standing; completion of at least 15 credits of ISC coursework at the 300 level or above; should be taken during the student’s final semester in the program.