Mar 28, 2024  
2020-2021 Undergraduate Bulletin 
    
2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

Marketing, B.B.A.


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UK Core Requirements


See the UK Core section of this Bulletin for the complete UK Core requirements . The courses listed below are (a) recommended by the college, or (b) required courses that also fulfill UK Core areas. Students should work closely with their advisor to complete the UK Core requirements.

I. Intellectual Inquiry in Arts and Creativity


II. Intellectual Inquiry in the Humanities


III. Intellectual Inquiry in the Social Sciences


IV. Intellectual Inquiry in the Natural, Physical, and Mathematical Sciences


VIII. Statistical Inferential Reasoning


IX. Community, Culture and Citizenship in the USA


X. Global Dynamics


UK Core Hours: 28-31


*Students who have an AP English Language and Composition score of 4 or 5, an ACT English score of 32 or higher, an SAT verbal score of 720 or higher, or have been accepted into the University’s Honors Program may fulfill the Composition and Communication I and II requirement with CIS 112 /WRD 112 .

Graduation Composition and Communication Requirement (GCCR)


Graduation Composition and Communication hours (GCCR): 3


Premajor Requirements


Students must complete 20-26 credit hours taken from the following courses:

Subtotal: Premajor hours: 20-26


*CIS 110 /WRD 110 , CIS 111 /WRD 111 , CIS 112 /WRD 112  and MA 123  may also be used toward partial fulfillment of UK Core requirements.

**B&E 105 is not a premajor requirement for the B.S.B.A. with a major in General Business.

College Core


The college core, a total of 18 credit hours, consists of the following courses:

Subtotal: College Core hours: 18


Major Requirements


To graduate with a Bachelor of Business Administration degree, a student is required to have at least 18 credit hours as follows:

Subtotal: Major hours: 18


Electives


Each of the degree programs affords the student considerable opportunity and freedom of choice to take elective courses. The number of electives will vary depending on the student and their major. Each student must meet the general minimum hours for graduation. Students pursuing a second degree must have a minimum of 144 hours. A maximum of six hours of technical courses can be counted for electives. A total of four electives may be taken on a pass/fail basis if they are not being used for any other type of requirement, nor taught through the student’s major department(s).

TOTAL HOURS: 120


Students must complete a minimum of 120 hours to graduate with a degree in Business Administration.

Suggested Premajor Curriculum


Freshman Year


Fall Semester


Subtotal: 16

Spring Semester


Subtotal: 16

Sophomore Year


Subtotal: 15

** STA 296  fulfills the UK Core Statistical Inferential Reasoning requirement.

Subtotal: 16

Suggested Upper-Division Marketing Curriculum


Junior Year


Subtotal: 15

Spring Semester


Subtotal: 15

Senior Year


Fall Semester


Subtotal: 15

Spring Semester


Subtotal: 15

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