May 21, 2022  
2020-2021 Undergraduate Bulletin 
2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

Integrated Strategic Communication, B.S.

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The Integrated Strategic Communication major offers students professional preparation for careers in the allied areas of advertising, public relations, and direct response communication. Through course work, students develop conceptual command of these allied areas and also build expertise in one area through the PATH option they select. The major stresses a strategic approach to communication initiatives and is designed to build analytical and critical thinking skills as well as writing and presentation skills.

ISC graduates enjoy highly diverse career destinations. Agencies specializing in advertising, public relations, and direct response along with the media and communication technology industries, corporations, nonprofit organizations, and regulatory/ consumer protection agencies need employees who have the skills developed by the ISC graduate.

ISC students are encouraged to expand their course work with activities unique to the major. The American Advertising Federation and Public Relations Student Society of America chapters offer both leadership and networking opportunities. A dynamic, professionally-oriented internship program insures that students gain hands-on experience with communications, government, or nonprofit agencies or with corporations or the media. Students are also encouraged to work with the Kernel, WRFL and WUKY.

Degree Requirements

Each student completes the following:

College B.S. Requirements

Mathematics, statistics and computer science:

Complete 9 credits in mathematics, statistics, and/or computer sciences beyond the UK Core requirement. At least 3 hours must be in statistics.

Science Courses

Complete a minimum of 60 hours of science courses, with not more than 12 hours within the College of Communication and Information. These courses must be approved by an advisor in the College of Communication and Information and may be from the areas of mathematics, statistics, computer science, physical sciences, biological sciences, social and behavioral sciences, as well as from appropriate professional fields.

Subtotal: College B.S. Hours: 60

UK Core Requirements

See the UK Core section of this Bulletin for the complete UK Core requirements . The courses listed below are (a) recommended by the college, or (b) required courses that also fulfill UK Core areas. Students should work closely with their advisor to complete the UK Core requirements.

I. Intellectual Inquiry in Arts and Creativity

II. Intellectual Inquiry in the Humanities

III. Intellectual Inquiry in the Social Sciences

IV. Intellectual Inquiry in the Natural, Physical, and Mathematical Sciences

V. Composition and Communication I

VI. Composition and Communication II

VII. Quantitative Foundations

IX. Community, Culture and Citizenship in the USA

X. Global Dynamics

UK Core hours: 31

Graduation Composition and Communication Requirement (GCCR)

Graduation Composition and Communication Requirement hours (GCCR): 3

Subtotal: Premajor hours: 13


Portfolio required for graduation.

Major Electives

9 hours of 300+ level undergraduate courses offered in the Department of Integrated Strategic Communication or School of Journalism and Media. ISC majors are expected to work with their academic advisor to build a program of electives that supports and extends the courses in the Major PATH.


A 300+ level course in the Department of Philosophy dealing with social or professional ethics, such as PHI 332 .

Students must complete a minor offered through UK, with the exception of minors in Journalism Studies or Media Arts and Studies.

TOTAL HOURS: minimum of 120


Of a student’s total course work for a bachelor’s degree, 72 of the 120 hours required for graduation must be in courses other than professional media-based communications.

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